Purpose with Proof is a practical approach to earned media that helps founders turn mission into measurable results. In this workshop, you’ll learn what stories resonate with the media — and how to build credibility with customers, partners, and investors through authentic, outcomes-driven storytelling. The session wraps up with an open Q&A with the Editors from two leading Canadian climate media outlets, offering first-hand insight into what the press looks for and how to make your story stand out.
Presented by SOMA Public Relations
Speakers:
Kari Kylo, Founder, Soma PR
Justin Reist, Editor, Climate Tech Canada
Robert Lewis, Editor, CleanEnergy.ca and Techcouver
